The first is the design team of Mairead Maguire and Ashley Miller, who worked closely with the design director, Lee Conroy to craft a collection that included a line of handbags with its own distinct design sensibility. The details of the brand’s collection offered a distinctly Longchamp identity, while keeping its classic functionality intact. Each handbag incorporated the quality and craftsmanship of each model, but also featured a unique signature of the brand’s design ethos.
This Longchamp case study solution, which became known as the “Boys Club,” proved to be a great success. While the Boys Club collection includes a variety of leathers and textures, the series also combines elements from other collections. This approach allows Longchamp to maintain its original branding while creating an all-inclusive clothing line that maintains quality and consistency.
The second design of Longchamp’s series focused on essentials, rather than the more creative and unusual accessories that might be worn as a statement piece. The line was created by Jillian Yager, who established an innovation strategy based on an approach in fashion called “patent pending.” The Longchamp Case Study Solution to Patent Pending is a perfect example of this approach.
In the world of patents, there are two types: patent pending and patent enforced. For those who are unfamiliar with the terminology, “patent pending” means a product is pending patent, meaning that it has not yet been patented or if it does have a patent pending, it is still under a first and second year of copyright protection. When a product is formally identified as a pending patent, it typically becomes unavailable for sale.
Longchamp’s patent pending strategy allowed designers to apply a high level of quality and detail to their products, while still retaining trademark lines of the brand. The Longchamp Case Study Solution to Patent Pending features a distinct “pick of the fabric” approach to accessories. While its sophistication and signature details remain, these accessories are also highly functional and appealing.
In addition to this Longchamp Case Study Solution, another strategy that closely emulates the brand’s patents is the “mood” of a given collection. While Longchamp has several collections that focus on specific seasons, such as winter and summer, the fashion house did not limit itself to a limited number of season-specific collections. Instead, the collection focused on a mood, a level of comfort and an identity that identified with a particular season.
This Longchamp case study solution centers on a vibrant pink-based collection that is still available today. While the collection has retained the designer’s signature boldness, there is a warmth that is mixed in with the different shades of the color. If you consider this a “selective shade,” then the selection is still quite distinct, especially in the elegant glass-top purses and tote bags.
The Longchamp Case Study Solution to “cool” is defined by delicate crystal purses and light leather totes. While the collection has developed a slightly darker hue, it remains identifiable as a Longchamp collection. This item, which became known as the “Auburn in the Sun,” is available in both soft and medium leather, matching the neutrals of the color.
Longchamp’s third design is also widely recognized as a Longchamp Case StudySolution. The concept behind this collection was to bring the benefits of both classic and contemporary styles to a long-sought-after dressy collection. Longchamp opted for a collection of handbags and shoes that would have appeal for women of all ages and social backgrounds.
The handbags feature modern handbag features, including industrial stitching and a removable, adjustable strap. The trendiest accessory is the leather tote, which contains an interior pocket for carrying card holders and other small accessories. while the most traditional handbag is the set of “cottage” purses, with their small metal closure.