Abgenix and the XenoMouse

Subjects Covered
Innovation
Marketing strategy
New product marketing
Product planning & policy
Strategic alliances

by
Robert J. Dolan

Source: Harvard Business School

14 pages.
Publication Date: Jan 09, 2001. Prod. #: 501061-PDF-ENG

Abgenix and the XenoMouse Harvard Case Study Solution and HBR and HBS Case Analysis