Activision: The Kelly Slaters Pro Surfer Project

Subjects Covered
Decision analysis
Industry structure
Innovation
Product development

by
Alan MacCormack,
Kerry Herman,
Enrico D’Angelo

Source: Harvard Business School

24 pages.
Publication Date: Jul 19, 2004. Prod. #: 605020-PDF-ENG

Activision: The ‘Kelly Slater’s Pro Surfer’ Project Harvard Case Study Solution and HBR and HBS Case Analysis