Ad-lider Embalagens SA: Marketing Research for Drawstring Trash Bags in Brazil HBS Case Analysis


Subjects Covered
Marketing

by
Rosane Gertner,
Dennis Guthery,
Richard Ettenson

Source: Thunderbird School of Global Management

21 pages.
Publication Date: Oct 18, 2009. Prod. #: TB0141-PDF-ENG

Ad-lider Embalagens, SA: Marketing Research for Drawstring Trash Bags in Brazil Harvard Case Study Solution and HBR and HBS Case Analysis