Subjects Covered
Brands
Publicity
Sales
Social media
Word-of-mouth marketing
by
Guillermo Armelini,
Julian Villanueva
Source: IESE-INSIGHT MAGAZINE
8 pages.
Publication Date: Jun 15, 2011. Prod. #: IIR051-PDF-ENG
Adding Social Media to the Marketing Mix Harvard Case Study Solution and HBR and HBS Case Analysis
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