AirAsia: Flying Low Cost with High Hopes

Subjects Covered
Competitive strategy
Pricing

by
Stephen Ko,
Claudia H. L. Woo

Source: University of Hong Kong

20 pages.
Publication Date: Jun 11, 2009. Prod. #: HKU833-PDF-ENG

AirAsia: Flying Low Cost with High Hopes Harvard Case Study Solution and HBR and HBS Case Analysis