Alloy Rods Corp.

Subjects Covered
Distribution planning
Marketing channels
Marketing implementation
Sales promotions
Target markets

by
Frank V. Cespedes,
Ellen R. Hattemer

Source: Harvard Business School

23 pages.
Publication Date: Apr 29, 1986. Prod. #: 586046-PDF-ENG

Alloy Rods Corp. Harvard Case Study Solution and HBR and HBS Case Analysis