The XM Case Study By Charles Duhigg is an interesting read. He basically explores the various ways advertising works and why people buy products. The chapters covering the entertainment industry, the advertising industry, and the marketing industry in particular are interesting. All three areas are important.
Many people do not believe that advertising works. Advertising is, in fact, successful. The problem is, not enough people buy from their businesses. The usual arguments, such as: – Product is expensive. – A product’s importance is overlooked.
Dugg addresses each of these and then explores the third area, marketing. This is, indeed, a relevant area to explore.
The Harvard Case Study Solution by Mark A. Zicherman, Ketchum and Lane is an interesting book that includes an XM Case Study Analysis. It offers an overview of the marketing process and the various business strategies that have been developed over the years.
This book provides an overview of the fundamental problems that any business has to solve. It then discusses some of the results of these studies. That’s where the XM Case Study Analysis comes in.
Based on the recommendations in the XM Case Study Analysis, the authors provide guidance for developing the marketing plan. Their information on sales presentations, advertising positioning, product marketing, and other marketing strategies isinsightful.
Dugg touches on many topics including the challenges of advertising in today’s environment. How do you attract the right audience to your business? The book explores the need for expanding the base of your market.
Dugg explores what it means to expand the base of your customers. He also looks at how to build the ability to deliver value to your customers. The book does a good job of discussing the internal constraints that exist for a business.
Dugg also tackles the area of profitability. He focuses on the negative impact that a perceived lack of profitability can have on a business. He discusses the psychological issues that affect a business’s financial stability.
Dugg provides a number of techniques for measuring profitability. The book does a good job of explaining how to use profitability indicators. These are discussed in detail, along with how to manage external factors that affect profitability.
The XM Case Study Analysis by Charles Duhigg is an interesting read. It discusses the marketing process in depth.