Aqualisa Quartz: Simply a Better Shower

Subjects Covered
Consumer behavior
Consumer marketing
Market entry
Market positioning
Product development
Product introduction
Product positioning

by
Youngme Moon,
Kerry Herman

Source: HBS Premier Case Collection

18 pages.
Publication Date: Jan 16, 2002. Prod. #: 502030-PDF-ENG

Aqualisa Quartz: Simply a Better ShowerHarvard Case Study Solution and HBR and HBS Case Analysis