Arcelik Home Appliances: International Expansion Strategy HBS Case Analysis


Subjects Covered
Expansion
International business
International management
Strategy formulation

by
Pankaj Ghemawat,
Catherine Thomas

Source: Harvard Business School

19 pages.
Publication Date: Feb 17, 2005. Prod. #: 705477-PDF-ENG

Arcelik Home Appliances: International Expansion Strategy Harvard Case Study Solution and HBR and HBS Case Analysis