Ashland Oil Inc.: Trouble at Floreffe (A)

Subjects Covered
Communication strategy
Crisis management
Public relations
Social responsibility

Kenneth E. Goodpaster,
Anne K. Delehunt

Source: Harvard Business School

15 pages.
Publication Date: Jan 19, 1990. Prod. #: 390017-PDF-ENG

Ashland Oil, Inc.: Trouble at Floreffe (A) Harvard Case Study Solution and HBR and HBS Case Analysis