Attack of the Clones: Birchbox Defends Against Copycat Competitors

Subjects Covered
Competitive advantage
Entrepreneurs
Growth strategy

by
Peter A. Coles,
Benjamin Edelman

Source: HBS

9 pages.
Publication Date: Nov 18, 2011. Prod. #: 912010-PDF-ENG

Attack of the Clones: Birchbox Defends Against Copycat Competitors Harvard Case Study Solution and HBR and HBS Case Analysis