Subjects Covered
International marketing
Product development
Product lines
Target markets
by
Rowland T. Moriarty Jr.,
Krista McQuade
Source: HBS Premier Case Collection
19 pages.
Publication Date: Jun 10, 1991. Prod. #: 591133-PDF-ENG
Barco Projection Systems (A): Worldwide Niche MarketingHarvard Case Study Solution and HBR and HBS Case Analysis