Becky Saeger CMO Charles Schwab & Co. Inc. Interviewed by John Quelch Video (VHS)

Subjects Covered
Financial markets
Market segmentation
Marketing campaigns

John A. Quelch

Source: Video Supplement

11 minutes.
Publication Date: Aug 29, 2008. Prod. #: 509704-VIN-ENG

Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by John Quelch, Video (VHS) Harvard Case Study Solution and HBR and HBS Case Analysis