Benetton Factory Tour–Ponzano Italy Video

Subjects Covered
International marketing
Logistics
Manufacturing
Marketing strategy
Production planning

by
James L. Heskett

Source: Video Supplement

Publication Date: Aug 16, 1985. Prod. #: 886510-VIN-ENG

Benetton Factory Tour–Ponzano, Italy, Video Harvard Case Study Solution and HBR and HBS Case Analysis