Better World Books Video

Subjects Covered
Brand management
Entrepreneurship
Inventory
Marketing management
Social enterprise

by
Michael I. Norton,
Thomas Steenburgh,
Fiona Wilson,
Jill Avery

Source: Video Supplement

15 minutes.
Publication Date: Aug 01, 2011. Prod. #: 512701-VID-ENG

Better World Books, Video Harvard Case Study Solution and HBR and HBS Case Analysis