Biocon: Launching a New Cancer Drug in India

Subjects Covered
Marketing plans
Marketing strategy
New product marketing
Pricing strategy

by
Sunil Gupta,
Das Narayandas

Source: Harvard Business School

15 pages.
Publication Date: Aug 28, 2007. Prod. #: 508026-PDF-ENG

Biocon: Launching a New Cancer Drug in India Harvard Case Study Solution and HBR and HBS Case Analysis