Birzeit Pharmaceutical Company: Marketing from Palestine

Subjects Covered
Diversification
Emerging markets
Marketing
Small & medium-sized enterprises

by
Yara Asad,
Ilan Alon

Source: Richard Ivey School of Business Foundation

15 pages.
Publication Date: Feb 16, 2011. Prod. #: 910A27-PDF-ENG

Birzeit Pharmaceutical Company: Marketing from Palestine Harvard Case Study Solution and HBR and HBS Case Analysis