Black & Decker Corp. (A): Power Tools Division

Subjects Covered
Brands
Competition
International marketing
Marketing strategy
Product introduction

by
Robert J. Dolan

Source: HBS Premier Case Collection

13 pages.
Publication Date: Mar 30, 1995. Prod. #: 595057-PDF-ENG

Black & Decker Corp. (A): Power Tools DivisionHarvard Case Study Solution and HBR and HBS Case Analysis