Black & Decker Corp. (B): Operation Sudden Impact

Subjects Covered
Brands
Competition
International marketing
Marketing strategy
Product introduction

by
Robert J. Dolan

Source: Harvard Business School

6 pages.
Publication Date: Mar 30, 1995. Prod. #: 595060-PDF-ENG

Black & Decker Corp. (B): “Operation Sudden Impact” Harvard Case Study Solution and HBR and HBS Case Analysis