Black & Decker Corp. (B): Operation Sudden Impact (DeWalt Introduction) Video

Subjects Covered
Brands
Competition
International marketing
Marketing strategy
Product introduction

Source: Video Supplement

Publication Date: Mar 06, 1996. Prod. #: 596511-VIN-ENG

Black & Decker Corp. (B): “Operation Sudden Impact” (DeWalt Introduction), Video Harvard Case Study Solution and HBR and HBS Case Analysis