Black & Decker Corp.: Spacemaker Plus Coffeemaker (A)

Subjects Covered
Business ethics
Consumer marketing
Marketing implementation
Product recalls
Product safety

by
N. Craig Smith

Source: Harvard Business School

12 pages.
Publication Date: Apr 25, 1990. Prod. #: 590099-PDF-ENG

Black & Decker Corp.: Spacemaker Plus Coffeemaker (A) Harvard Case Study Solution and HBR and HBS Case Analysis