Black Entertainment Television: Creating Building Extending And Protecting Brand

Subjects Covered
Strategic planning
Strategy

by
Gregory B Fairchild

Source: Darden School of Business

13 pages.
Publication Date: Jan 07, 2004. Prod. #: UV6352-PDF-ENG

Black Entertainment Television: Creating, Building, Extending And Protecting A Brand Harvard Case Study Solution and HBR and HBS Case Analysis