Subjects Covered
Blue ocean strategy
Brand management
Competition
Customers
Decision making
Industry analysis
Market analysis
by
W. Chan Kim,
Renee A. Mauborgne
Source: California Management Review
18 pages.
Publication Date: Apr 01, 2005. Prod. #: CMR312-PDF-ENG
Blue Ocean Strategy: From Theory to PracticeHarvard Case Study Solution and HBR and HBS Case Analysis
Subjects Covered by Katherine E Breward Source: North American Case Research Association (NACRA) 7 pages. Publication Date: Jan 15, 2010. Prod. #: […]
Subjects Covered Change management Internet Managing uncertainty Strategy formulation by Alan MacCormack Source: Harvard Business School 3 pages. Publication Date: Nov 26, […]
Subjects Covered Business & government relations Corporate governance by John Child, Sang Xu, Mary Ho Source: University of Hong Kong 20 pages. […]
Subjects Covered New product marketing Operations management Product development Product introduction Product portfolio management Product positioning Strategy by Raul Chao, Stylianos Kavadias […]
