Blue Ocean Strategy: From Theory to Practice HBS Case Analysis


Subjects Covered
Blue ocean strategy
Brand management
Competition
Customers
Decision making
Industry analysis
Market analysis

by
W. Chan Kim,
Renee A. Mauborgne

Source: California Management Review

18 pages.
Publication Date: Apr 01, 2005. Prod. #: CMR312-PDF-ENG

Blue Ocean Strategy: From Theory to PracticeHarvard Case Study Solution and HBR and HBS Case Analysis