BMW AG: The Digital Auto Project An Interview with Chris Bangle Head of Global Design Video

Subjects Covered
Business process reengineering
Computer-aided engineering
Organizational change
Product development

Stefan Thomke

Source: Video Supplement

16 minutes.
Publication Date: Oct 01, 2001. Prod. #: 602800-VID-ENG

BMW AG: The Digital Auto Project, An Interview with Chris Bangle, Head of Global Design, Video Harvard Case Study Solution and HBR and HBS Case Analysis