BMWs Project Switch (A): Importers vs. National Sales Companies

Subjects Covered
Distribution
European Union
International marketing
Strategy

by
Das Narayandas,
Kerry Herman

Source: Harvard Business School

20 pages.
Publication Date: Sep 17, 2008. Prod. #: 509023-PDF-ENG

BMW’s Project Switch (A): Importers vs. National Sales Companies Harvard Case Study Solution and HBR and HBS Case Analysis