Boston Fights Drugs (A): Designing Communications Research

Subjects Covered
Advertising
Communication strategy
Exchange rates
Social services

by
V. Kasturi Rangan,
Jennifer Lawrence

Source: Harvard Business School

33 pages.
Publication Date: Oct 30, 1987. Prod. #: 588031-PDF-ENG

Boston Fights Drugs (A): Designing Communications Research Harvard Case Study Solution and HBR and HBS Case Analysis