Boston Fights Drugs (B): Converting Research to Action

Subjects Covered
Advertising
Communication strategy
Exchange rates
Implementing strategy
Social services

by
V. Kasturi Rangan,
Jennifer Lawrence

Source: Harvard Business School

12 pages.
Publication Date: Oct 30, 1987. Prod. #: 588032-PDF-ENG

Boston Fights Drugs (B): Converting Research to Action Harvard Case Study Solution and HBR and HBS Case Analysis