BP Oil International: Brand Image Program (B)

Subjects Covered
Brand management
International marketing
Marketing strategy
Sales promotions

by
Robert J. Kopp,
Philip A. Dover

Source: Babson College

25 pages.
Publication Date: Jan 01, 1995. Prod. #: BAB107-PDF-ENG

BP Oil International: Brand Image Program (B) Harvard Case Study Solution and HBR and HBS Case Analysis