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Brand Revitalizing and Brand Reinforcement: The Case of Arrow Shirts in the Indian Context

by |Published

Subjects Covered
Consumer behavior
Emerging markets
Marketing
Personality

by
S. Ramesh Kumar,
Amod Choudhary

Source: Indian Institute of Management Bangalore

9 pages.
Publication Date: Nov 01, 2012. Prod. #: IMB385-PDF-ENG

Brand Revitalizing and Brand Reinforcement: The Case of Arrow Shirts in the Indian Context Harvard Case Study Solution and HBR and HBS Case Analysis

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