Subjects Covered
Brands
Competitive advantage
Marketing strategy
Strategy
by
Michael Beverland
Source: Business Horizons
9 pages.
Publication Date: Sep 15, 2004. Prod. #: BH159-PDF-ENG
Brand Value, Convictions, Flexibility, and New Zealand Wine Harvard Case Study Solution and HBR and HBS Case Analysis
Subjects Covered Marketing implementation Marketing organization Productivity Sales by Frank V. Cespedes 6 pages. Publication Date: Oct 26, 1989. Prod. #: 590044-PDF-ENG […]
Subjects Covered Marketing by Rosane Gertner, Dennis Guthery, Richard Ettenson Source: Thunderbird School of Global Management 21 pages. Publication Date: Oct 18, […]
Subjects Covered Entrepreneurship Mergers & acquisitions Negotiation Strategic alliances Technology by Michael D. Watkins 8 pages. Publication Date: Jun 20, 2002. Prod. […]
Subjects Covered Interpersonal relations Management styles by John J. Gabarro, N.J. Norman Source: Harvard Business School 3 pages. Publication Date: Aug 01, […]
