British Airways: Go for It America Promotion (A)

Subjects Covered
Crisis management
Public relations
Sales promotions

by
Stephen A. Greyser,
John L. Teopaco

Source: Harvard Business School

23 pages.
Publication Date: Jan 31, 1989. Prod. #: 589089-PDF-ENG

British Airways: “Go for It, America!” Promotion (A) Harvard Case Study Solution and HBR and HBS Case Analysis