Caesar IT Services: Marketing Multiple Value Propositions

Subjects Covered
Brands
Demand analysis
Diversification
Marketing strategy
Process innovation

by
Stefan Stremersch,
Silvia Bellezza

Source: IESE

21 pages.
Publication Date: May 15, 2009. Prod. #: IES216-PDF-ENG

Caesar IT Services: Marketing Multiple Value Propositions Harvard Case Study Solution and HBR and HBS Case Analysis