Subjects Covered
Brand management
Brands
Product placement
by
Chiranjeev Kohli,
Sunil Thomas
Source: Business Horizons
12 pages.
Publication Date: Jan 15, 2011. Prod. #: BH417-PDF-ENG
Can Brand Image move Upwards after Sideways? A Strategic approach to Brand placements Harvard Case Study Solution and HBR and HBS Case Analysis