Carnival Cruise Lines

Subjects Covered
Business intelligence
Customer relationship management
Data management
Information systems
Loyalty
Pricing
Profitability

by
Lynda M. Applegate,
Robert J. Kwortnik,
Gabriele Piccoli

Source: HBS Premier Case Collection

32 pages.
Publication Date: Jul 07, 2005. Prod. #: 806015-PDF-ENG

Carnival Cruise LinesHarvard Case Study Solution and HBR and HBS Case Analysis