Carvel Ice Cream: Developing the Beijing Market

Subjects Covered
Distribution
Marketing planning
Pricing strategy

by
Mark Vandenbosch,
Tom Gleave

Source: Richard Ivey School of Business Foundation

15 pages.
Publication Date: Jul 17, 1999. Prod. #: 99A017-PDF-ENG

Carvel Ice Cream: Developing the Beijing Market Harvard Case Study Solution and HBR and HBS Case Analysis