The students in the course are asked to read almost every page of the entire due course. There is some serious content in the book, especially when it comes to writing and communicating effectively with the target audience. There is a discussion about various mediums used for the communication, but it is the type of material that students would see in an online course.
-The Internet-Does-Have-A-Way-OfSpreading-Viral-Propaganda-Towards-You. The Harvard Case Study Solution has a section that shows how some of the viral marketing techniques are being done today. It includes an instance where the company created an e-mail spam but was able to avoid legal problems as a result.
-In this course, the readers learn how to become savvy consumers and be able to spot fake salespeople. The use of fake testimonials and presentations in business marketing is something that is done very frequently today, and it is a trend that many companies are going to have to deal with.
-Case Study Analysis EdU has topics on the quality of a product, rather than just a marketing concept. The marketing concepts that the author focuses on include using the right product to the right person, choosing the best ways to promote your product and your company, and how to present your product in the best way possible.
-The Internet-Does-Have-A-Way-OfSpreading-Viral-Propaganda-Towards-You. The authors discuss that there are two different types of viral marketing and the strategies that should be used to overcome them. The most common viral marketing that is being done today involves people clicking on an ad that contains something offensive in it or displays a scam.
-Reviews-Advance-Very-Little-Comment. There are several negative comments, so I would have to agree that the whole marketing concept here needs more research. But, there is still a lot of information that can be gathered from this book.
One of the most critical points in the book is on how to motivate a person through press releases and their own stories. This is probably the most important section of the book because it is what most companies do not focus on when developing their brand.
In conclusion, I would say that Case Study Analysis EdU is very good. In my opinion, it is one of the best marketing books of all time. and if you use it correctly, it will help you build your brand or expand your current brand into a very lucrative one.