Case Study Analysis of Jollibee – A Business Opportunity HBS Case Analysis


Case Study Analysis of Jollibee is a useful tool for professionals who need to become Jollibee franchisees. It serves as a document that provides a detailed account of the progress being made in developing the franchisor’s business. The writer of this case study was a Jollibee franchisee. Therefore, he has firsthand knowledge of the Jollibee concept and operational issues that have been encountered by franchisees.

In other words, he had the opportunity to observe how the system works for a long period of time and to study the food being served. Because of his experience, he can write about his experiences and impart his knowledge in writing.

Jollibee is one of the fastest growing fast food chains in the Philippines. The chain claims to have a huge range of cuisine to choose from. The business plan of the franchise was to establish a chain of six thousand fast food restaurants in the country. It had a vision to increase the chain to twenty thousand by 2020.

Today, the Jollibee chain operates in the entire country except for the southern islands of Luzon, Tarlac, Zambales, Cebu, and Mindanao. There are more than twenty thousand restaurants in the Philippines. Many of these Jollibee restaurants have increased their prices to compete with McDonald’s, Subway, Burger King, and some other fast food chains.

Initially, the franchisor invested a lot of money to set up the franchising process and its franchise structure. They needed to pay a lot of money to build up infrastructure in the country to accommodate customers and workers. They also needed to pay wages to their employees.

To avoid possible lawsuits, the Jollibee franchisees work in different locations. Their work schedules vary depending on the location. There are different entry-exit rules that apply to each area. Since the franchise is concentrated in a certain part of the country, this gives the franchisor a great advantage.

Franchisees also have to pass training courses in order to start the business. They also have to get their own uniforms and kitchen tools. The franchisor doesn’t have to provide for the labor costs of the franchisees.

In this kind of business, there are a lot of benefits and risks involved. A franchisee who wants to expand his or her franchise business must be careful about the location of the business. Otherwise, the franchisor may not be willing to expand into another area.

The franchisee also needs to be very patient to earn success in this kind of business. The Jollibee franchisees must invest a lot of time and money in order to become successful. For instance, they have to wait for the first customer to come in the restaurant and he or she has to wait for the food to be ready.

One of the key challenges of Jollibee is for the franchisees to learn the business operation. They also have to train new staff members to perform their tasks. Even if a new franchisee can get a job with the company, he or she will still need to be trained before he or she can start working.

This is not a simple matter because the franchisees have to put in all their effort in order to succeed. There is no room for mistakes because everything has to be in place. But since the franchisor has a vision, they can make the necessary changes as they see fit.

All in all, the franchise business is one of the most rewarding ventures that a franchisee can engage in. By utilizing a case study analysis of Jollibee, it is possible to get a clearer picture of the franchisee’s success.