First, a title page is the first thing people see when they get to your sales letter. For this reason, you need to make sure it is as compelling as possible. There is no room for your product name in the middle of the letter.
Second, the body of the sales letter is where your product name will get its best results. It’s an area where you can create a compelling experience. If your title page does not create a high level of intrigue, your letter will lose.
Third, the body of the sales letter is where your company name will get the best results. It is the first thing people see. It’s also where they will learn about your company and what your product offers.
So, how do you write a title page? Your title page is the first step in a sales letter’s journey to converting prospects into customers. It provides the opening paragraph of your sales letter. The rest of the letter comes next.
Start by defining the primary goal of your title page. You need to create an emotion that moves prospects to action. If your product name is a jewelry set, you’ll want to create a positive association.
Be specific. Say the phrase, “A Case Study Analysis Title Page Will Show You How to Close a customer Sale in One Line.” This gets the reader excited to read on.
Audience. Choose the type of audience you want to appeal to. An Internet marketer will respond better to a title about how to sell online than a title about how to build up her social media following.
Use specifics. Create a headline that offers a product benefit. Even better, offer a call to action – ask the reader to do something.
Offer a solution to the problem that the customer is having. Consumers want an answer to their problem.
Hook. Give your reader an incentive to act right away. You want to make the reader want to take action, so provide a reason to do so right off the bat.
A long sales letter is no good if it doesn’t convert prospects into customers. To maximize the effectiveness of your sales letter, create a high level of excitement by writing a strong title page. This will help it get to the heart of the matter in your sales letter.