Although I don’t profess to have excellent communication skills, I am very confident in my ability to discuss my research. This was not always the case for me. My case was embarrassing and extremely stressful.
In addition to my presentation, I also created a PowerPoint presentation of my case. This was not something I ever would have attempted as a doctoral student with no personal experience with PowerPoint.
Fortunately, I was able to utilize an advanced PowerPoint presentation program (Path) that created a full-blown presentation. Path is one of the most popular programs in the industry, especially for consultants who produce presentations on a daily basis. It is generally used to create large files of data (think presentation slide shows) or complex visuals.
Once I had completed my presentation, I needed to ensure that my audience’s attention remained focused on the product of my presentation. For this reason, I purchased a high quality poster that providing contrast and light. The poster provided a dramatic visual contrast between the presentation and the background.
I also placed a constant reminder in my mind, reminding me to perform my presentation review. One of the main problems of presenting a case study without further research is not getting things done. As soon as the presentation is completed, I begin to re-read the case study in its entirety, ensuring I have adequately addressed all the points raised by the case study.
If you need to research your case study before presenting it, use this information to help create your presentation. Make sure you take notes on any items you find you may need to address. Be sure to include this information in your presentation, and always include your references to help you with your research. Including your references may be one of the best things you can do in your presentation.
If you are doing your own research, choose an online source that offers free access to the case study and do your own research. You may need to obtain copies of documents and records that you will need to reference.
Once you are finished with your case study gap analysis, create a PowerPoint presentation to show to your audience. Use this PowerPoint presentation to further solidify your message, also referred to as your message. The presentation should be specific to the case study, but should focus on its message in general.
Make sure that you allow for time for questions and answers by asking your audience members to remain seated for the duration of the presentation. Your presentation should end with a statement of intent. This statement of intent can include questions and answers that are relevant to the case study.
At the conclusion of your case study gap analysis, it is important to hold your audience in your immediate attention to ensure their continued engagement with your presentation. Remember, the goal of the presentation is to inform and interest the audience.
For more on this topic, please see my web site for more info on poor gap analysis. I also have links to other valuable information that I have gathered during my practice as a consultant. Please feel free to contact me to discuss these ideas.