When I used to consult with marketing and sales consultants many years ago, we would talk about setting up the marketing environment. I did not take it any further because they all seemed to agree that the key was the power of storytelling. They would describe an incident, or tell a story of a particular problem that the company had to overcome in some way, shape or form.
I realized that the real question was: What’s the best way to persuade people to get involved in your business? The best stories did not rely on a headline or a traditional selling tool. They relied on storytelling to give people a sense of what they were missing, or to inspire them to do something about it. In other words, they worked because they left their audience feeling like they had a stake in the success of the company.
When you are looking for a Case Study Solution for your marketing, use storytelling. It is not the end-all, be-all, but it does work wonders for your marketing efforts. This can be hard to do, especially when your marketing team is smaller. But using the Storytelling Technique gives you the flexibility to customize the solution to fit your needs, and it provides the confidence to know that it works.
In other words, the power of storytelling comes from the psychological advantage that it provides. It forces you to break your own rules, to respond to your audience, and it produces dramatic results.
Micro Stories is particularly effective because of the low cost of implementation. Micro Stories can be “mini playing” which show people a situation or problem that they need to solve, and which can leave them with a sense of “buyer’s remorse.” They can also be “tales” which explain to them what the problem is, and then follow-up with an action step that builds a relationship between the storyteller and the customer.
Storytelling requires that you first be able to identify the problem that your audience faces. That means that you have to be able to formulate your story at a very early stage in your story development.
There are many excellent software packages that can help you do this, but we would recommend Storykin. This software package can help you easily create custom stories that really engage your audience.
Once you have identified the problem, you can quickly move on to creating the micro stories that will set the stage for the solution. Your story must be engaging enough to keep the audience’s attention, but it should also come with a payoff. After all, we do not want to hear the same story over again.
With the Storykin software, you can easily create new micro-stories which engage your audience, and which result in an immediate and positive response. Or you can use existing micro stories as a springboard for telling a new story, which involves an interesting and engaging outcome.
You can create these narratives with your staff using Storykin software, or with the storytellers by recording the story in audio form. The outcomes of the stories are based on a psychological insight, and Storykin can use that insight to produce highly customized micro stories for your audience.
You can find a very powerful case study solution called Harvard Case Study Solution PDF that combines these two techniques, but it is difficult to find. We found it on SaleHoo and we think youwill be very happy with the results.