Catalina Marketing Corp. HBS Case Analysis

Subjects Covered
Advertising strategy
Consumer marketing
Marketing strategy
Sales promotions

David E. Bell,
Walter J. Salmon,
Dinny Starr

Source: Harvard Business School

34 pages.
Publication Date: Oct 04, 1993. Prod. #: 594026-PDF-ENG

Catalina Marketing Corp. Harvard Case Study Solution and HBR and HBS Case Analysis