CCM Hockey: The Re-Launch of the U Pro Skate

Subjects Covered
Brand management
Competitor analysis
Customer & client analysis
Product positioning
Production management

by
Christopher A. Ross

Source: Richard Ivey School of Business Foundation

18 pages.
Publication Date: Nov 18, 2011. Prod. #: W11505-PDF-ENG

CCM Hockey: The Re-Launch of the U+ Pro Skate Harvard Case Study Solution and HBR and HBS Case Analysis