Subjects Covered
Branding
Communication strategy
Cross functional management
Design
Market research
Product positioning
by
Margaret Bruce
Source: Design Management Institute
2 pages.
Publication Date: Jan 01, 1994. Prod. #: 994021-PDF-ENG
Changing Corporate Identity: The Case of a Regional Hospital, Epilogue Harvard Case Study Solution and HBR and HBS Case Analysis
Subjects Covered Forecasting Innovation Market research Product development by Elie Ofek 16 pages. Publication Date: Mar 27, 2008. Prod. #: 508090-PDF-ENG Marketing […]
Subjects Covered Board of directors Strategy by Jeffrey Gandz Source: Richard Ivey School of Business Foundation 4 pages. Publication Date: Jun 26, […]
Subjects Covered Employee attitude Expansion Innovation Quality control Service management by Frances X. Frei, Amy C. Edmondson, Eliot Sherman, Christine Harris-Van Keuren […]
Subjects Covered Consumer marketing Health Market research New product marketing Product development by George S. Yip Source: Harvard Business School 2 pages. […]
