Changing Corporate Identity: The Case of a Regional Hospital Epilogue

Subjects Covered
Branding
Communication strategy
Cross functional management
Design
Market research
Product positioning

by
Margaret Bruce

Source: Design Management Institute

2 pages.
Publication Date: Jan 01, 1994. Prod. #: 994021-PDF-ENG

Changing Corporate Identity: The Case of a Regional Hospital, Epilogue Harvard Case Study Solution and HBR and HBS Case Analysis