Charles Schwab Corp.: Introducing a New Brand HBS Case Analysis


Subjects Covered
Advertising campaigns
Advertising strategy
Brand management
Communication strategy
Customer service
Marketing planning

by
Rajiv Lal,
David Kiron

Source: Harvard Business School

27 pages.
Publication Date: Nov 26, 2001. Prod. #: 502020-PDF-ENG

Charles Schwab Corp.: Introducing a New Brand Harvard Case Study Solution and HBR and HBS Case Analysis