Cherries With Charm: Turkeys Alara Agri

Subjects Covered
Consumer marketing
International marketing
Market analysis
Test markets

by
Michael R. Pearce,
Jordan Mitchell

Source: Richard Ivey School of Business Foundation

20 pages.
Publication Date: Jun 25, 2009. Prod. #: 909A19-PDF-ENG

Cherries With Charm: Turkey’s Alara AgriHarvard Case Study Solution and HBR and HBS Case Analysis