Cisco Systems: Launching the ASR 1000 Series Router Using Social Media Marketing

Subjects Covered
Advertising media
Global business
Marketing strategy
Networking
Product introduction
Social media
Technology

by
Mohanbir Sawhney

Source: Kellogg School of Management, Northwestern Univ.

16 pages.
Publication Date: Aug 18, 2011. Prod. #: KEL579-PDF-ENG

Cisco Systems: Launching the ASR 1000 Series Router Using Social Media Marketing Harvard Case Study Solution and HBR and HBS Case Analysis