Cisco Systems: Launching the ASR 1000 Series Router Using Social Media Marketing HBS Case Analysis


Subjects Covered
Advertising media
Global business
Marketing strategy
Networking
Product introduction
Social media
Technology

by
Mohanbir Sawhney

Source: Kellogg School of Management, Northwestern Univ.

16 pages.
Publication Date: Aug 18, 2011. Prod. #: KEL579-PDF-ENG

Cisco Systems: Launching the ASR 1000 Series Router Using Social Media Marketing Harvard Case Study Solution and HBR and HBS Case Analysis