Citibank: Launching the Credit Card in Asia Pacific (B) HBS Case Analysis


Subjects Covered
Consumer credit
International marketing
Marketing strategy
Pricing
Product introduction
Product positioning
Service management

by
V. Kasturi Rangan

Source: Harvard Business School

4 pages.
Publication Date: Sep 12, 1994. Prod. #: 595027-PDF-ENG

Citibank: Launching the Credit Card in Asia Pacific (B) Harvard Case Study Solution and HBR and HBS Case Analysis