Coca-Colas Marketing Challenges in Brazil: The Tuba nas War

Subjects Covered

by
Dennis Guthery,
David Gertner,
Rosane Gertner

Source: Thunderbird School of Global Management

18 pages.
Publication Date: Sep 27, 2004. Prod. #: TB0117-PDF-ENG

Coca-Cola’s Marketing Challenges in Brazil: The Tuba nas War Harvard Case Study Solution and HBR and HBS Case Analysis