Coke and Pepsi: from Global to Indian Advertising

Subjects Covered
Branding
Marketing communications

by
Seema Gupta

Source: Indian Institute of Management Bangalore

18 pages.
Publication Date: Nov 01, 2012. Prod. #: IMB387-PDF-ENG

Coke and Pepsi: from Global to Indian Advertising Harvard Case Study Solution and HBR and HBS Case Analysis